TV & Cable Execs Clueless about the Internet
Listen to TV and cable execs flounder around helplessly as they reveal how badly they just don’t get it.
CNN, (who does not offer live streaming of their TV broadcast since it would threaten the business of their parent company “Time Warner cable”), ran a story on “Why we still can’t watch live TV online“. I can sum up the gist of the story as follows; the existing content delivery companies (cable & satellite, etc.) don’t want any new competition so they are blocking live streaming on the web. The content makers aren’t pushing the issue because they can’t really figure out this whole Internet thing anyhow.
Yup, it’s the music, newspaper and movie industry all over again. You’d think that eventually some traditional business would figure out that it’s better to learn to adapt than to try and fight the internet. But no, time and again they keep proving that you can’t teach an old dog new tricks.
The most revealing thing about this story are the quotes from the TV and Cable company execs.
My favorite is Tim Connolly, mobile vice president for ABC who says, “We haven’t done any of this discussion — $10.99 for ESPN per month or whatever,” Connolly said. “But we think it’s much better to get a mass distribution of cable television.”
Did I read that right? The vice president of mobile for ABC has not even discussed live streaming and thinks it’s “much better” to get a cable T.V. deal! Why the hell is this guy in the mobile division if he isn’t even discussing mobile?! Take a look at what his job description is supposed to be: “a primary focus on growing the distribution of linear mobile video, mobile Video On Demand”. Mobile delivery of video is this guys “primary focus” and he’s quoted as saying they aren’t even discussing it! Five years from now ABC is going to be stumbling around wondering what went wrong. I’m telling them now, this guy should be fired.
But not satisfied with completely undermining his own job description, he continues; “With new content just a button away, the bundled cable model could foster a better landscape for competition than the a la carte Web model…” What?!? Being forced to get your programming from your one and only cable provider is “a better landscape for competition” than being able to choose a la carte from the Web?
He continues; “the a la carte Web model which forces users to make a separate purchase each time”. He used “Mad Men” as an example.
Mr. Connolly, here is a news flash for you, something you might want to look into being as your supposedly in the “mobile” web delivery business; “Netflix”. $8/month, all you can watch unlimited programing. One guess how I watched the first 3 seasons of Mad men? Guess what I wasn’t watching while I was watching Mad Men. Answer: “anything on T.V.”
Tim Connolly doesn’t get it but Kinsey Wilson, senior vice president of National Public Radio does. “Wilson, a longtime newsman, compared the obstacles facing TV companies in the internet age to the recent tidal wave that has upended the newspaper industry.”
In other words, they are about to get slammed and they don’t even realize it.